Daily Surveys

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Role:

Lead Designer

Type:

Mobile, iOS

Impact:

+30% Engagement, -60% Fraudsters

TileTap is a mobile-first survey app built to improve engagement, retention, and data quality for survey panelists. In Summer 2024, we gathered in Amsterdam to reimagine the panelist experience, with a focus on usability, personalization, and motivation.

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About

Research & Problem

Panelists were frustrated with technical issues, unclear rewards, and limited survey access—leading to low engagement and trust. We analyzed app store reviews, conducted a sentiment meta-analysis, and studied competitors like SurveyMonkey and Prolific. We also explored identity verification methods to improve data quality without slowing down onboarding. Our team prioritized four design principles: hook users early, guide them clearly, remove friction, and reward participation. Through concept refinement, we shaped TileTap to be engaging, secure, and easy to use—designed specifically for mobile.

Low Engagement & Completion Rates

No Impact

Limited Personalization

Design Solutions

Smart, Secure Onboarding

We introduced a short 5-question onboarding survey and mobile-friendly identity verification using MFA and real-time validation—ensuring ease of entry and reliable data.

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Daily Polls

A playful survey format makes it easy to find and complete surveys, with clear paths and responsive design optimized for mobile.

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Gamified Engagement System

Daily polls, instant rewards, and tiered progression with personalized communication motivate ongoing participation. Users see their impact, not just their payouts.

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Conclusion

This solution reflects a shift from transactional survey-taking to a more personalized, game-like experience. By addressing key frustrations and introducing playful, mobile-first features, we helped Ipsos lay the groundwork for stronger long-term engagement. This project shows how thoughtful design—grounded in research—can transform even the most utility-driven apps into something users genuinely enjoy coming back to.